Product Placement Finally Allowed in UK

Monday, September 14, 2009

Product Placement Finally Allowed in UK

12 minutes advertising per hour is a European Guideline that’s applicable to all European countries.

But no other European country enforces TV regulation with the stamina of the UK.

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Changes in the way we view Advertising

Monday, August 10, 2009

Changes in the way we view Advertising

This is definetly the future.
The kids log into MSN or Facebook while TV adverts are on and then go back to watching the TV afterwards.

Some new TV’s even allow you to skip the adverts…

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Direct response advertising – making it pay

Sunday, April 5, 2009

Direct response advertising - making it pay

Brand advertising is used by major corporations such as Pepsi-Cola to increase awareness of their brand, but for a small business it can be a waste of money.

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What makes a good Television Advertisement?

Friday, April 3, 2009

Good television advertising is a combination of having an interesting offer, a good call to action, and then getting the offer in front of the right audience.

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