Sales and Marketing information in the Digital age
"There are at least 20 million website owners around the world who would be better off if they just scrapped their current approach to the Internet and started again.
The Internet has suddenly gone from peripheral to core - as important as having a company telephone".
Peter Toner. MD. Loudhailer
Tuesday, September 29, 2009
‘Selling’ is often a dirty word int the advertising industry. Selling implies results.
The advertising industry generally prefers terms like ‘Brand Building’, or ‘Brand Awareness’ because few people have the fainest clue how to measure these factors.
Monday, September 14, 2009
12 minutes advertising per hour is a European Guideline that’s applicable to all European countries.
But no other European country enforces TV regulation with the stamina of the UK.
Monday, August 10, 2009
This is definetly the future.
The kids log into MSN or Facebook while TV adverts are on and then go back to watching the TV afterwards.
Some new TV’s even allow you to skip the adverts…
Friday, July 3, 2009
According to an official statement from the Office of Fair Trading –
“Ryanair has taken a number of voluntary steps to increase the clarity and transparency of its website and other advertising after reaching an agreement with the OFT.”
Sunday, April 5, 2009
Brand advertising is used by major corporations such as Pepsi-Cola to increase awareness of their brand, but for a small business it can be a waste of money.
Friday, April 3, 2009
Good television advertising is a combination of having an interesting offer, a good call to action, and then getting the offer in front of the right audience.