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Television
The Call to Action Print E-mail
The call to action is the pivotol part of any television advertisement. The call to action moves the person from seeing an advertisement - to doing something about it.

The only time a call to action is not used is by companies who have the luxury of brand building and want to create memorable, thoughtful advertising. This style of advertising is typical of the Cosmetic and Fashion industries and is not for your everyday business.
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