How to build a FREE Blog or Website

blog_wordpress Anyone can build a free blog.

Just visit websites like wordpress.com or blogger.com (part of Google) and off you go.

You can have a blogging account up and running in minutes.

That might be sufficient for you if you’re a student or a hobbyist. If however you’re trying to run a business, then Free Blogging accounts may not be the way forward for you.

To begin with, a free blog doesn’t say anything positive about you – but if it helps you to get to grips with the idea of blogging, then by all means give it a go.

For commercial purposes however, you need to maintain your own independence with your own name otherwise your marketing efforts are being diluted.

To build a blog that carries your identity and has flexibility, you either have to run one from your own server or share a server – which costs money.

But lets suppose you have your site built. Then what?

Well, the hard work begins. Getting people to read it.

To improve the ‘whose reading’ you have to become pro-active with your account. You have to start pushing your content in front of people. But how?

The simplest way is to advertise it. Google Adwords has done very well in recent year driving traffic to websites in exchange for money. But more than a few of you out there have noticed that this has started to become quite expensive – I wonder why? More another time.

Others among you have spent quite a lot on Search Engine Optimisation (SEO). So rather than doing real work on your website like publishing useful material – companies have wasted fortunes on Geeks who claimed that trickery was the way forward. Well was it? Some of you will have gained some success doing this, but most of you will wonder where the money went and what have you got to show for it.

This is why I know that most companies have to go back to the drawing board.
So where is this traffic coming from?

Advertising in the Press – oh pleaase…newspapers are on their knees because no intelligent advertiser needs their product in this day and age.

So we’re into Article Publishing, RSS feeds, Social Networking (traditional word of mouth and digital) and Television. (There’s always PR and Sponsorship – slightly different subjects covered elsewhere.)

Television at the moment is CHEAP – but still the cost of entry is High. We do a lot of TV advertising and we’re talking £1,000’sss to get even a basic campaign off the ground. Not the subject of this article.

The answers rest with Article Publishing RSS feeds and Social Networking – the reason behind our Blogg.

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