Is Twitter effective for marketing?

I picked up the following quote from the Internet this morning….

If you cannot see how Twitter can help you gain a wider audience for your products or services then take a look at TechCrunch.

TechCrunch is already a big name so one assumes they must be doing something right? However, they recently published an article on how Twitter is sending traffic their way.

Erick Schonfeld shares:

“Over the past few months, TechCrunch has experienced the power of social marketing firsthand as the percentage of traffic we get from Twitter has grown to the point that it is now our second largest source of outside traffic after Google. In the past 30 days, Twitter accounted for 9.7 percent of all traffic to Techcrunch.com, up from 1.8 percent six months ago. This is out of millions of visits.”

Hmm, that might be worth thinking about befoe discounting Twitter as just another gimmick!

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